Curtain Call: Finding Joy Beyond Work
When life feels heavy or routines start to blur together, our passions can pull us back to ourselves. Here’s how pursuing hobbies and creative outlets outside of work helps bring joy, balance, and a sense of grounding.
The Power of Starting Small
When I launched Coastal Creative Consulting in April 2024, I didn’t have a detailed plan — just a laptop, a list of ideas, and a lot of heart. This post is a reflection on how small beginnings, imperfect steps, and a little courage can lead to something bigger than you ever imagined.
Why Holiday Events Are the Key to Brand Success in 2025
The holiday season is more than just a sales rush — it’s a moment to create unforgettable experiences. In this post, you’ll learn why hosting in-person holiday events builds real brand loyalty, boosts visibility, and delivers measurable ROI when tied to a thoughtful strategy. Let’s make this season your most powerful yet.
From Routine to ROI: Rethinking your event approach
Too many brands treat events like calendar checkboxes. What if each one could become a strategic, high-impact moment? In this post, I show how rethinking your event approach — with purpose, clarity, and measurable goals — can turn “another event” into a powerful brand-building opportunity.
Does a values-driven business drive business?
We’ve all seen company values listed on websites—but how often do businesses actually live them?
In this post, I share the six values that guide my work, how they shape the clients and collaborators I attract, and why staying true to them has made my business stronger—and my life more peaceful.
From the Sales Floor to the Boardroom: Why Marketing Can’t Win Alone
When I launched Coastal Creative Consulting in April 2024, I knew I wasn’t just building a marketing consultancy — I was building something rooted in real-world experience, with a clear understanding of how marketing impacts the bottom line.
Here’s why:
I spent a decade working directly for the Global Heads of Sales at AOL and Spotify. That experience shaped everything I know about business growth.
It wasn’t just about producing great events or campaigns. It was about learning what truly moves the needle for revenue, what sales teams actually need, and how marketing efforts can drive — or derail — deal flow.
The Business of Being Real
All I hear about these days is how important it is to be your authentic self in business - how it’s crucial to show up as the one and only you each day. But how much is too much? Can we really be our unique selves in the workplace while maintaining a sense of professionalism, poise and decorum?
Work-Life Balance?
Does work-life balance exist for small business owners? TBD if you ask me.
It’s Not Me, It’s The World
I have a confession to make: I’ve been in a creative slump all year.
Thankfully, I’m saying this in early March, not in November. 2025 has has a rough start for most of us - myself included. The state of the world has been an absolute mess with devastating wild fires, an extremely unstable political climate and continued wars and fighting.
Email Marketing Isn’t Dead
Hi friends! I can assure you - EMAIL MARKETING ISN’T DEAD-IT’S THRIVING!
I hear that email is outdated and/or a thing of the past at least 3-4 times per week, and I couldn’t disagree more. Email is still one of the most powerful tools for increasing brand awareness, generating revenue and growing your business.
You’ve Got Mail
Unsure of the best day to send an email to optimize performance?
You aren’t alone.
My Founder’s Journey
Welcome to my new blog! I’m thrilled you’re here and appreciate you reading. After eight months of starting my company, I’m finally putting proverbial pen to paper to write my founder’s journey.
