From the Sales Floor to the Boardroom: Why Marketing Can’t Win Alone
When I launched Coastal Creative Consulting in April 2024, I knew I wasn’t just building a marketing consultancy — I was building something rooted in real-world experience, with a clear understanding of how marketing impacts the bottom line.
Here’s why:
I spent a decade working directly for the Global Heads of Sales at AOL and Spotify. That experience shaped everything I know about business growth.
It wasn’t just about producing great events or campaigns. It was about learning what truly moves the needle for revenue, what sales teams actually need, and how marketing efforts can drive — or derail — deal flow.
The Business of Being Real
All I hear about these days is how important it is to be your authentic self in business - how it’s crucial to show up as the one and only you each day. But how much is too much? Can we really be our unique selves in the workplace while maintaining a sense of professionalism, poise and decorum?
Work-Life Balance?
Does work-life balance exist for small business owners? TBD if you ask me.
It’s Not Me, It’s The World
I have a confession to make: I’ve been in a creative slump all year.
Thankfully, I’m saying this in early March, not in November. 2025 has has a rough start for most of us - myself included. The state of the world has been an absolute mess with devastating wild fires, an extremely unstable political climate and continued wars and fighting.
Email Marketing Isn’t Dead
Hi friends! I can assure you - EMAIL MARKETING ISN’T DEAD-IT’S THRIVING!
I hear that email is outdated and/or a thing of the past at least 3-4 times per week, and I couldn’t disagree more. Email is still one of the most powerful tools for increasing brand awareness, generating revenue and growing your business.
You’ve Got Mail
Unsure of the best day to send an email to optimize performance?
You aren’t alone.
My Founder’s Journey
Welcome to my new blog! I’m thrilled you’re here and appreciate you reading. After eight months of starting my company, I’m finally putting proverbial pen to paper to write my founder’s journey.
