From the Sales Floor to the Boardroom: Why Marketing Can’t Win Alone
When I launched Coastal Creative Consulting in April 2024, I knew I wasn’t just building a marketing consultancy — I was building something rooted in real-world experience, with a clear understanding of how marketing impacts the bottom line.
Here’s why:
I spent a decade working directly for the Global Heads of Sales at AOL and Spotify. That experience shaped everything I know about business growth.
It wasn’t just about producing great events or campaigns. It was about learning what truly moves the needle for revenue, what sales teams actually need, and how marketing efforts can drive — or derail — deal flow.
What I learned in the trenches:
Data is everything. Sales teams don’t care about vague impressions or vanity metrics. They want qualified leads, pipeline momentum, and forecasts they can trust.
Content only works if it sells. I’ve seen too many teams spin their wheels creating “on brand” content that never sees the light of day. Alignment ensures what marketing builds actually gets used — and delivers.
Great marketing starts with listening to sales. The best campaigns I’ve worked on came directly from being embedded with sales leadership and understanding where their pain points were.
The impact is measurable.
When sales and marketing teams truly align, the results are wildly better:
🤑 208% more revenue
🎯 67% higher lead conversion
🔮 76% more accurate forecasts
🙌 36% better customer retention
But when they don’t?
65% of marketing content goes unused. That’s budget down the drain.
At Coastal Creative Consulting, I help clients bridge this gap. I know how to translate marketing strategy into sales results, how to turn raw data into smart decisions and how to build scalable marketing engines that support ambitious revenue goals.
If your marketing efforts feel disconnected from your sales goals — or if you’re tired of shouting into the void — I can help.
Let’s stop spinning wheels. Let’s grow your business with intention.
👉 Get in touch or follow along for more insights on how marketing and sales can actually work — together.
