From the Sales Floor to the Boardroom: Why Marketing Can’t Win Alone

When I launched Coastal Creative Consulting in April 2024, I knew I wasn’t just building a marketing consultancy — I was building something rooted in real-world experience, with a clear understanding of how marketing impacts the bottom line.

Here’s why:
I spent a decade working directly for the Global Heads of Sales at AOL and Spotify. That experience shaped everything I know about business growth.

It wasn’t just about producing great events or campaigns. It was about learning what truly moves the needle for revenue, what sales teams actually need, and how marketing efforts can drive — or derail — deal flow.